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New DaimlerChrysler Maybach features BASF waterborne finish
Glasurit 90 Line paint delivers quality to match the ‘superluxury’ badge

SOUTHFIELD, Mich., April 28, 2003 -- The new Maybach “superluxury” car from DaimlerChrysler has already turned the heads of auto enthusiasts and media all over the world with its striking looks, advanced engineering and overall air of elegance. It also demonstrates an innovative trend in automotive coatings -- the factory use of paint systems originally developed for and proven in the automotive refinish market.

With this spring’s North America debut of the Maybach, DaimlerChrysler is bringing back a prestigious brand last seen in 1940. In its latest incarnation, the Maybach, built in Sindelfingen, Germany, is the epitome of luxury. Every Maybach is finished by hand using BASF’s Glasurit® 90 Line waterborne basecoat and a high-performance clearcoat.

“This same basecoat system has been available to collision repair shops for the last ten years,” said Joe Skurka, Manager, OEM and Industry Relations, BASF Automotive Refinish. “We’re very proud to be supplying this product to DaimlerChrysler, and we think the fact that Glasurit waterborne was chosen for a car like the Maybach speaks volumes about the quality of this product.

“It also means that collision repair shops that use Glasurit products, including 90 Line, can be sure they are using the most OEM-like finish on the market -- a further guarantee of repairs that are indistinguishable from the original finish in both appearance and durability. Excellent first-time results, along with the renowned Glasurit productivity, can help make a collision repair business more competitive and increase customer satisfaction,” said Skurka.